Mastering the Art of Enrolling Clients WITHOUT an Email List, Internet Marketing or Blogging

Here it is! My wonderfully delightful 39 minute interview with one of the world’s most exclusive coaches:

Two years ago I headed out to sunny San Diego for a conference led by a wonderful coach, Christian Mickelsen. It was called “Cash, Clients, Contributions & Collaborations.”

Gracing the stage in those three days were some serious coach powerhouses – people like Lisa Sasevich, the queen of invisible sales and selling without feeling slimy or salesy, Mari Smith, the spritely social media guru and author of Facebook Marketing: An Hour a Day, and Donna Kozik – the “Write a Book in a Weekend” goddess and tireless cheerleader, among others.

There were powerpoints. There were flashes of light. There were emotional rushes to the back of the room to snatch up what these wonderful women, and men, were offering to us.

But then there was this other guy. I happened to meet him on the way in on day one, when I’d volunteered to help out with odds and end tasks.

I introduced myself by saying, “I’m Heather Hightower and I work with women who lie in bed at night knowing exactly what they want but have no idea where to start.” He half-smiled, half-twinkled, “I’m Rich Litvin, and I work with powerful, passionate women with a proven track record of success who are on the verge of their next big leap.” I said, “Well, I guess I had to meet you, then.”

Rich came in with the impish and wonderfully musical, Jamie Smart (and I don’t think Mr. Smart will mind me calling him “impish” because he’s also one of the most level, fabulous thinkers and teachers I’ve encountered).

I liked both of them from the start.

Rich was like the antidote to a weekend full of power. His power radiated in another way – his aura, visible from the shoulders up to the heavens in quite the large, wide display, held a connection point effortlessly. He was soft spoken, sat unassumingly on a stool and answered questions off the cuff. His was an energy that made my whole body relax and say, “Yes, ok! I can do this.”

So I friend-stalked him all weekend.

In the couple of years since then, I’ve had the pleasure of chatting with him once or twice and exchanging a few emails with him. He always signs them, “Love.” Not, “Love-with-a-comma” but “Love-definitive.” It’s a nice touch. So refreshing to get a business email that’s not overly formal, that’s focused on the most important things. Bold, if you will.

A few months ago I had the idea to interview him about his pointed use of NOT blogging or employing an email list with a massive, intricate internet communication strategy.

Rich, as you’ll learn more about in the interview, works with only 5 one on one clients a year. He charges a healthy sum of money for the time together, and he is committed to working within his own personal integrity at all times. He rejects the idea of “necessary evils” and embodies the practice of living within your zone of genius at all times, even when doing so challenges commonly held conceptions of what it takes to be and remain successful.

I really respect this.

Read all about his “Hell yeah!” philosophy and more about his coaching work here.

I chose to do this interview for a few reasons – one, I thought the inspired idea was quite novel, actually. Two, over the past few years as I’ve voraciously consumed massive amounts of marketing information and strategy from a whole host of experts, I’ve found myself tired out from the strategies that most are advocating.

There have been nights where I’ve wondered, “should I sit down and blog to keep my numbers up despite the fact that my right popliteal vein feels like it’s about to burst with the stagnancy of the human spirit?”

And it’s been the memory and thought of Rich’s presence on stage that afternoon, and the spirit of commitment to life-giving activities that has brought me back from the ledge of furrowed brows and back into the sweetness of life that sheer existence can be.

I figured there are more than a few of you out there in the ether who vibe with me and who will resonate with what he and I explore together in the interview. I know there are so many of you out there who are artful, conscious creators who pull into you the most amazing of experiences and connections and clients without forcing yourself to use systems and structures that don’t feel right, good, or the highest consciousness level for you.

I know that there is a good chance you’re aching for an example of a way to do it a little differently – be bold enough to stand in the power of your own light vortex and let the magic happen, in just your style.

If you’ve been looking for your permission, this is it.

You do it all the time, and you know it. Give yourself that little extra nudge to let yourself go there fully, brightly, dazzling and swimming through the universe with precision and ease.

Enjoy.

Never doubt your power of presence. This is the ripple effect of one person’s fleeting presence. You can see it’s touched my professional life years later in subtle, but profound ways.

Listen to the interview, you know, in case you forgot there was an interview chock full of tasty morsels of information in here! Mastering the Art of Enrolling Clients WITHOUT an email list or blogging with elite coach, Rich Litvin

p.s. here are a few other snapshots from 2010 – some of the coaches and amazing people I met along the way and who touched my path professionally and personally.

 

 

p.p.s. We decided to keep it simple. No opt-in pages, no barriers to pass through. Just out there for you. Enjoy.

p.p.p.s. It was Rich, two years ago, who said to me, “Heather, if you could be doing anything in the world and money were not an option, what would you be doing?” I said, “Singing.”

And here I am. Thank you, Rich.

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